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  • Clear competitive differentiation – retailers provided with monetary incentives for participation
  • Token demonstrates clear functional value
  • Mutli-million retail partnership signed in pre-product release


  • Full understanding of Minerva technical economy requires full understanding of white-paper which itself requires specialised economist training
  • Direct contact channels (Telegram, Slack) are absent


The Minerva ICO is one of a large number of competitors within the crypto-retail space that is seeking to crack the crypto mass adoption nut.

On the other hand, it does seem to distinguish itself from its competitors with three distinct approaches that give it real potential in setting itself apart:

  1. Retailers receive a small fee for engaging with payments in cryptocurrency on the Minerva platform
  2. Retailers are provided with an automated mechanism which will ensure that all payments received in cryptocurrency are immediately liquidated into a traditional fait currency which the retailer themselves can choose
  3. The project team intend to manage an internal Minerva economy with the specific goal of managing crypto vs. fiat price volatility – designed to tackle the single-most important obstacle to retail mass adoption in the crypto arena.

The Minerva Economy

The Minerva Economy applies a three-pronged mechanism for tackling price volatility.

Firstly, an initial reserve of tokens is held back from public circulation in the early life-cycle of the Minerva economy. These tokens will be released into the public pool when and if the token itself shows signs of overheating (on the back of speculative bubbles, for example). The idea is that new injections will prevent bubbles from becoming prohibitive to genuine participants (consumers and retailers) who require the token to engage in transactions between them.

Secondly, Minerva will levy a micro-tax on each transaction between consumer and retailer which will serve to replenish the reserve pool. This will help to ensure that the reserve pool, over the long-term, avoids risk of exhaustion.

The micro-tax will also help to finance a third key strategy for managing price volatility: retailers will be paid to release Minverva back into the reserve pool to help manage volatility.

Minerva Volatility Protocol

Retailer Feedback Mechanism

Finally, the Minerva eco-system also seeks to implement a price-feedback mechanism from merchants which seeks to gauge the current market price of the Minvera token (OWL) in relation to its fiat counterparts (likely USD).

This feedback mechanism – which discounts price manipulation by ignoring outliers – will then serve as the underlying motor for driving the strategies listed above.